You Can Start Today
The super successful out there are able to take a good idea and act right away.
In 2018, I didn’t have a traditional job.
I had the idea that I could offer life coaching to men on the autism spectrum. I selected this market to serve because I had the lived experience to offer insight to people who are on the autism spectrum.
Don’t leave your ideas in your head.
Act on them.
If you don’t have a lot of money, that’s no excuse.
Coaching is a business that requires knowledge to start, but you sure don’t need money.
I was able to get my first client in 2018 when I spoke at an autism related event.
I was approached by someone who wanted to work with me.
Don’t Underestimate Yourself
You can’t think coaching or any other business is above you.
The truth is people out there need your gifts.
Most people talk themselves out of business before they even get started. You would be able to start today if you knew you had value to offer.
People underestimate themselves and charge too little, or they feel guilty for even charging money at all.
People need what your soul has to offer, don’t sell yourself short.
Sales is Therapy
You need to be a good and caring sales person to actually close and get a deal done.
Most people think sales is an adversarial process where you have to be convincing. This can’t be further from the truth.
Sales is actually about listening and getting clear about what the customer wants.
Therapy is what a sales call should be like for the person on the phone with you.
Show how much you care about the customer, and ask curious questions.
You don’t need their business. Just focus on solving their problems.
In dating, you have to be non-needy. In business this is even more true. When you truly focus on the problems the customer wants to solve, you’ll come out as sincere.
This will allow the customer to actually trust you.
Everything is a Learning Experience
Everything in life actually works for you!
You need to learn from both wins and losses. People who start out in business will screw up and screw up big.
This isn’t a reason to quit.
You’ll have sales meetings where you don’t close the deal.
But this is ok, you don’t need everyone’s business.
Learn from putting your best foot forward.
I Could Have Made 10X More if I Focused on Marketing
Marketing is the number one reason I didn’t turn my coaching business into a booming business so far.
My prices were friendly, and also fair to me.
But I didn’t put myself out there enough to hit mega numbers.
Coaching was something where I didn’t put every possible effort towards getting my name out there. The reality is many more people could have benefitted from me if I was more willing to network and put my name out there.
You are leaving a lot on the table if marketing is not your number one priority.
So you can get started on your business today, and help other people.
Stop underestimating yourself.
Learn to be a therapist on sales calls.
Demonstrate true care for your customer.
Don’t be shy to market.
To your success,
Angus